PB&J Publishing Overview


Product Design, Branding, Marketing, Start-Up

Overview

PB&J is a self-funded venture in collaboration with co-founder, Stuart Stein to explore the capabilities of the iPad and create high-end children’s content for the iPad.

Role

Co-founder, Creative Direction, Brand Strategy, UX Design, Product Design, Graphic Design, Story Development, Talent Recruitment, Overall Business Management, Marketing Strategy and Creative Production, Day-to-day Creative Management

Credits

Stuart Stein – Co-Founder
Fuzz Productions – App & Web Development
Pantoffel – Illustration & Character Design
The Lodge – Music, Sound Effects & Mixing
Animation Dog – Animation

Date

2010 – 2013

App Marketing Strategy


With a shoestring budget, creative solutions designed to raise awareness about the app. Leveraging a multi-touchpoint campaign and coordinated creative strategies, we were able to generate buzz and drive sales.

App Marketing Strategy


With a shoestring budget, creative solutions designed to raise awareness about the app. Leveraging a multi-touchpoint campaign and coordinated creative strategies, we were able to generate buzz and drive sales.

Branding


Developed playful, unique brand identity for PB&J Publishing to clearly differentiate and stand out from competitors in this emerging interactive children’s book market.

Data Visualization & Design