PB&J Publishing Product Design

Product Design, UX, Creative Management, App Design


PB&J is a self-funded venture in collaboration with co-founder, Stuart Stein to explore the capabilities of the iPad and create high-end children’s content for the iPad.


Co-founder, Creative Direction, Brand Strategy, UX Design, Product Design, Graphic Design, Story Development, Talent Recruitment, Overall Business Management, Marketing Strategy and Creative Production, Day-to-day Creative Management


Self Start-Up,
PB&J Publishing


2010 – 2013


With the release of the iPad in 2010, it became apparent that new experiences were suddenly possible with the larger screen and device capabilities. It was a new children’s playground! In collaboration with co-founder, Stuart Stein, we set out to answer a simple question: What is the children’s book for the iPad generation?


In an effort to captivate, engage and delight children, we re-conceptualized the classic tale, Hansel & Gretel. Fully stocked with high-end illustrations, rich animations, dynamic sound effects, music, narration, character voiceover and countless places to tap, swipe, poke and flick, each page was designed to not only bring the story to life, but to enable children to be immersed and active in the story itself.

In parallel to developing the Hansel & Gretel app, we designed a fun, brand identity for our company PB&J Publishing and developed creative marketing initiatives that earned us many downloads and press mentions.


Stuart Stein – Co-Founder
Fuzz ProductionsApp & Web Development
PantoffelIllustration & Character Design
The LodgeMusic, Sound Effects & Mixing
Animation DogAnimation

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PB&J Publishing - Startup Overview
Executive Storytelling & Presentations