PB&J Publishing Branding
Product Design, UX, Creative Management, App Design
PB&J is a self-funded venture in collaboration with co-founder, Stuart Stein to explore the capabilities of the iPad and create high-end children’s content for the iPad.
Co-founder, Creative Direction, Brand Strategy, UX Design, Product Design, Graphic Design, Story Development, Talent Recruitment, Overall Business Management, Marketing Strategy and Creative Production, Day-to-day Creative Management
2010 – 2013
Differentiate the PB&J Publishing brand from the other emerging children’s app companies.
Developed a fun, playful brand aesthetic that was unique and ownable in the growing children’s app market.