PB&J Publishing Branding


Product Design, UX, Creative Management, App Design

Overview

PB&J is a self-funded venture in collaboration with co-founder, Stuart Stein to explore the capabilities of the iPad and create high-end children’s content for the iPad.

Role

Co-founder, Creative Direction, Brand Strategy, UX Design, Product Design, Graphic Design, Story Development, Talent Recruitment, Overall Business Management, Marketing Strategy and Creative Production, Day-to-day Creative Management

Client

Self Start-Up,
PB&J Publishing

Date

2010 – 2013

THE CHALLENGE


Differentiate the PB&J Publishing brand from the other emerging children’s app companies.

SOLUTION


 

Developed a fun, playful brand aesthetic that was unique and ownable in the growing children’s app market.

Credits


Stuart Stein – Co-Founder
Pantoffel – Logo Design
Animation Dog – Logo Animation

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pbjpillow
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