ArtWorks is the in-house on-air graphics division within NBCUniversal servicing NBC News, CNBC, MSNBC, Today Show, Dateline, and Sprout 24/7/365. To maintain a culture of creativity and curiosity, ArtWorks leadership team wanted to create an annual internal event to celebrate what it means to be a creative thinker and foster the creative spirit.
At the beginning of the event, team-unifying swag packages were distributed in tandem with a town-hall kick-off event featuring senior leadership speakers and a catered lunch. Throughout the week 2-3 classes were offered each day, once in the morning, again in the afternoon and in the New Jersey office. Between the two locations there were a total of: