Ignite CNBC Conference

Event Production, Branding, Marketing


Ignite is an annual conference held at the NBCUniversal Englewood Cliffs campus kicked off in March 2014. The Englewood Cliffs campus is home to a diverse employee base – from all on-air CNBC production to the NBCUniversal technology team. Ignite’s objective: to provide a 3-4 day experience that facilitates cross-discipline learning, connects employees for a closer community, and helps individuals grow in both personal and professional skills. HR is traditionally seen as stale and corporate, needed to design an event that was visually appealing and appropriate for our cutting-edge media company.

My Role

Creative director for brand touch points including:
  • Developed and Art Directed a unique brand identity
  • Art Directed engaging marketing posters to build excitement and awareness around the event
  • Produced other branded elements to support event like powerpoint templates for presenters, email templates for communications and day-of touch-points
  • Sourced and produced professional, mobile-optimized website to raise awareness around event, facilitate seamless course registration and provide important event information


SVP of Human Resources
for NBCUniversal
Englewood Cliffs
& CNBC campus


2014 & 2015


Tyler Benjamin – Project Leader
Lisa Yanke – Project Manager
Ross LeClair – Project Owner
Kimberly Shelvis – Project Owner
Nick Pring – Designer, Website Developer
2015 posters mockup
2015 posters mockup2
website mockup2
Comcast Benefits Branding
ArtWorks University